How Attracting the Wrong Clients Is Sabotaging Your Brand
I used to take virtually anyone. When I was starting out, I needed the work to build out my portfolio to showcase my work but, being honest, my butt was broke and I needed the money STAT. A client was a client, right? That mindset nearly killed my business. I attracted people who dragged their […]
Simplicity Wins. How to Avoid Cognitive Load in Branding.
Why do we so desperately long for less noise yet still chronically overcomplicate things, especially when it comes to branding? It’s easy to fall into the trap of trying to show how smart we are or how innovative our offer is. We layer on more copy, more graphics, more features, and try to be more […]
How to Stay Top of Mind without Being Obnoxious
Building and maintaining relationships is crucial in any industry, yet there’s a delicate balance between earning that position to be top-of mind without seeming overbearing or intrusive. To navigate this challenge effectively, we’re talking today about some refined strategies for remaining memorable to your clients in a positive way. Lead with Value Reflect deeply on […]
How to Rock a Brand That Stands Above the Noise
Stealing the Show In a market as jam-packed as a rock concert, your brand needs to stand out. But, how do you manage to make YOUR BRAND the headliner? How do you get heard when the bass is ripping, the drums are pounding and all eyes are NOT on you? Drawing a captive audience can […]
Beyond Words: Communication That Truly Speaks to Your Audience & Builds Business
How to unlock crazy potential in your business with one simple switch in how you talk with your clients and prospects.
Mental Real Estate: Crafting Content That Connects
In today’s saturated digital landscape, content creators are continuously pushing the envelope, trying to outpace competitors and consistently secure audience attention. But as the volume of content skyrockets, does its impact dilute? More importantly, does quantity truly overshadow quality? The concept of “Mental Real Estate” provides a fresh perspective on this debate. Imagine, for a […]
Stop Chasing All the Wrong People. Connect Intentionally with YOUR People.
If you feel like you’re struggling to single your people out of the crowd, these tips could help!
How to Stop Boring Your Prospects
Let’s face it. So much of the content out there can be such a snooze fest. But then, there’s also the loud, obnoxious, in-your-face-in-all-the-wrong-ways kind of marketing that just sends people to the other side of the street anytime they catch you coming by. If I had to choose between one or the other, hands […]
7 Sleaze-Free Ways to Build Your Professional Network
Don’t be the sleaze at the ball. Build authentic connections that build up others while helping you grow your business.