I get it. Going with YOUR favorite colors may seem like a cool idea when developing your brand but that could also be a REALLY BAD IDEA!
Why?
The colors are beautiful. How could anyone not love them?
When it comes to branding, it’s not just a question of whether or not the colors are pretty. Colors impact branding and consumer perception in a HUGE way. The colors you select for your core color scheme will have its impact on many other pieces of your business and surely virtually ever piece of marketing material you produce, from articles to photos and swag. Getting this right can make a great difference in ensuring the impression you’re making is one that draws consumers in to hear more of what you have to say.
Brand colors can communicate a lot about a business’s personality, values, and identity. Here are some common associations with different colors:
Red
Passion, excitement, urgency, and energy. Red can be used to convey a sense of urgency or encourage impulse purchases.
Yellow
Optimism, happiness, and warmth. Yellow can be used to create a sense of joy or friendliness and is often used by businesses that want to grab attention.
Blue
Trust, dependability, and professionalism. Blue is often used by businesses that want to convey a sense of security or stability.
Orange
Creativity, enthusiasm, and innovation. Orange is often used by businesses in the technology industry or those that want to convey a sense of energy and excitement.
Green
Nature, growth, and health. Green is commonly used by businesses in the health and wellness industry or companies that want to promote sustainable practices.
Purple
Royalty, sophistication, and creativity. Purple is commonly used by luxury brands and businesses that want to communicate a sense of exclusivity.
Black
Elegance, sophistication, and power. Black is often used by high-end fashion brands and luxury goods companies.
FINAL NOTE
It’s essential to choose brand colors that align with your business’s identity and values. The right color palette can help you establish a recognizable brand identity and connect with your target audience.
Even subtle differences in hues, saturation and shades of any of these colors can change consumer impressions.
Let’s make sure you’re making a solid lasting impression for your brand!
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